Product Management in the Digital Era: Theory and Practice

Price: ₹895 - ₹738.00
(as of Nov 19, 2025 12:03:25 UTC – Details)


Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires. Product managers are required to manage the ideation, development, production, marketing, and distribution of a product.
Publisher ‏ : ‎ Taylor & Francis; 1st edition (17 December 2024); Taylor & Francis
Paperback ‏ : ‎ 304 pages
ISBN-10 ‏ : ‎ 1041029373
ISBN-13 ‏ : ‎ 978-1041029373
Reading age ‏ : ‎ 6 years and up
Item Weight ‏ : ‎ 420 g
Dimensions ‏ : ‎ 15.6 x 23.4 x 10 cm
Importer ‏ : ‎ Atlantic Publishers and Distributors (P) Ltd., 7/22, Ansari Road, Darya Ganj, New Delhi – 110002 INDIA, Email – customercare@atlanticbooks.com, Ph – 011-47320500
Packer ‏ : ‎ Atlantic Publishers & Distributors
Best Sellers Rank: #215,430 in Books (See Top 100 in Books)
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